Super Mom

by: Marlene Gaytan

Can women really have it all? A successful career and a balanced family life?

As a newly initiated mother, I soon found myself pondering this dilemma that has plagued countless women before me. What career choice would allow me to “have it all”? I found only one answer: a MOMTREPRENEUR.

There is a revolution currently taking place. With job security and satisfaction at an all-time low, women are joining the free enterprise movement like never before. According to the Center for Women’s Business Research, women are starting businesses at nearly twice the rate of men. And women with children are jumping on the band wagon, each momtrepreneur with different business goals and family situations endeavoring to find that balance.

Mothers more than ever want to be liberated from the confinement of the 9-5 schedule and 40 hour work week that has dominated our working culture. Women today want the freedom to control their schedule, without the fear of calling in sick because their child has an ear infection or they want to attend a ballet recital. This is when in a corporate setting most mothers feel pressured to choose between the job and income they need or time and quality of life with family. Mothers are seeking the freedom to control their time and are finding the only way to have that freedom is to start their own business.

Lack of job security is a contributing factor in this movement, with technology replacing jobs in various industries and the constant threat of being replaced with a recent college grad who would be more than thrilled to do your job for half the cost. There is now a new-found inspiration to explore different options. “The glass ceiling that once limited a woman’s career path has paved a new road towards business ownership, where women can utilize their sharp business acumen while building strong family ties,” says Erica Nicole, who left Corporate America to start YFS Magazine.

[su_pullquote align=”right”]“Women today want the freedom to control their schedule, without the fear of calling in sick because their child has an ear infection or they want to attend a ballet recital.”[/su_pullquote]

With dwindling wages in today’s economy, it’s almost impossible for a mother to afford adequate child care. After all, what mom wants to spend the vast majority of her paycheck to have someone else raise her kids? And YES! We do want it all. We want to be able to spend time with our children, we want unlimited income and growth potential, we want to be in control of our time and our destinies, and more than ever, we want to be our own boss.

Here are a few points on how to maximize the momtrepreneur in you:

1. Find a mentor:

Starting a business can seem intimidating because it’s something new. Search for role models you can look up to and people who take an interest in your growth. A good mentor is invaluable in the success of your business. 

“A mentor is someone who sees more talent and ability within you, than you see in yourself, and helps bring it out of you.” —Bob Proctor

2. Invest in your growth:

There is such a thing as a good investment, and that’s an investment in your personal growth. Successful entrepreneurs are always growing their identities. They use tools such as books and seminars to increase their knowledge in their fields. A great book for anyone that has an interest in learning about business is Think And Grow Rich by Napoleon Hill.

3. Remember that it’s okay to ask for help:

Moms already have busy schedules with kids, errands, bills, kissing booboos, and scaring away the boogie man. It’s easy to get overwhelmed. Recruiting a good support team such as your spouse, grandparents, neighbors, nannies, and friends is absolutely crucial. 

“Alone we can do little, together we can do much.” —Helen Keller

4. Find likeminded associations:

When it comes to relationships, we are greatly influenced by those closest to us. Associations affect our way of thinking our self esteem and our success. Avoid the negative doubters and critics and instead seek out the positive and fortunate. Remember, birds of a feather flock together.

5. Start part time:

It may come as a relief from your previous schedule, but the vast majority of businesses begin part time. Starting a business like any new venture is a process. You can take the plunge and still have the security of a stable income.

Momtrepreneurs are pleasantly surprised to learn that many of the skills required to run a family—such as organizing, educating, communicating, collaborating, delegating, and multitasking—are all indispensable skills in business. With more and more moms taking the plunge, there’s no doubt this movement is picking up momentum. Whether you are pitching a deal to Shark Tank or starting an in-home business, there’s no denying that momtrepreneurs are here to stay. 

How do you maximize the Momtrepreneur in you? Please share your thoughts.




Marlene Gaytan is an Executive Marketing Director at PHP Agency in Burbank, CA.

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